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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match  For Michael Jordan
The NBA's Richest Shoe Deals: LeBron, Kobe And Durant Are Still No Match For Michael Jordan

The History of LeBron James Basketball Shoes | Finish Line
The History of LeBron James Basketball Shoes | Finish Line

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

Michael Jordan Made Over $100 Million More for His Shoes Than LeBron James  in 2019
Michael Jordan Made Over $100 Million More for His Shoes Than LeBron James in 2019

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

Bronny James gets an early start on future with NIL deal with Nike
Bronny James gets an early start on future with NIL deal with Nike

Is Zion Williamson's Rookie Shoe Deal the Richest in NBA History? –  Footwear News
Is Zion Williamson's Rookie Shoe Deal the Richest in NBA History? – Footwear News

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Bronny James joins Nike family at same age as LeBron with NIL endorsement  deal | Sporting News
Bronny James joins Nike family at same age as LeBron with NIL endorsement deal | Sporting News

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M  Instead
An 18-Year-Old LeBron James Once Gave Up A $10M Contract — And Got $90M Instead

Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom
Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom

LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael  Jordan
LeBron James' Nike shoe deal compared to Kobe Bryant, Kevin Durant, Michael Jordan

LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

Lebron James Rookie Shoe Deal, Buy Now, Flash Sales, 53% OFF, www.mereo.nl
Lebron James Rookie Shoe Deal, Buy Now, Flash Sales, 53% OFF, www.mereo.nl

LeBron James signs lifetime deal with Nike
LeBron James signs lifetime deal with Nike

Nike Gave LeBron a Lifetime Shoe Deal
Nike Gave LeBron a Lifetime Shoe Deal

Nike Signs LeBron James to a Lifetime Deal | Sole Collector
Nike Signs LeBron James to a Lifetime Deal | Sole Collector

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

NBA: Story behind LeBron's Nike ad for debut shoe
NBA: Story behind LeBron's Nike ad for debut shoe

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'